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in search engines. Think of this as your ten second website biography.
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Models like these could pave the route toward profitable journalism in a postprint world,
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that are written to appeal to search engines instead of people.
S.E.O. is “absolutely essential,” said Rich Skrenta, chief executive of the search engine Blekko.
Still, he said, it can turn into a “heroin drip” for publishers: “They had this really good content at the beginning, but they realize the more S.E.O. There is a whole industry of search engine optimization and social media experts, and many of them have found jobs at Web publishers. Their standard strategies include things like filling articles with keywords that people might search for, writing teaser headlines that people cannot help but click on and including copious links to other stories on the same site.
Mario Ruiz, a spokesman for The Huffington Post, said search engine optimization played a role on the site but declined to discuss how it was used. Though traditional print journalists might roll their eyes at picking topics based on Google searches, the articles can actually be useful for readers. The problem, analysts say, is when Web sites publish articles just to get clicks, without offering any real payoff for readers. Those publishers, which many dismissively refer to as content farms, include Demand Media, Yahoo’s Associated Content and AOL’s Seed. Demand Media uses software that looks at activity on search engines, Facebook and Twitter; generates headlines based on it; and assigns freelancers to write corresponding pieces.
But that approach might not be so effective for long. In recent weeks, there has been swelling criticism in technology circles of these types of Web sites, and of Google for listing the articles as top results. Blekko, a search engine that limits results to an edited list of sites, removed all links to eHow and Answerbag. Google said it was working on changes that would push such links lower in search results. Google blocks or penalizes sites that violate its guidelines, like including hidden text or loading up pages with irrelevant keywords, practices known as black hat S.E.O. But Mr. Cutts acknowledged that some sites might not qualify as spam but could still annoy users. “One piece of advice I give
to S.E.O. ’t chase after Google’s algorithm, chase after
your best interpretation of what users want, because that’s what Google’s chasing after,” he said. They are more likely to visit on a regular basis and stick around. Some Web publishers say that these days, the most effective way to build that following is to find readers on social networking sites like Facebook and Twitter, an approach known as social media optimization. That could improve the quality of articles, they say, because the best way to get links on Twitter is to write a story people want to share with friends.
There are two aspects to improving your WordPress SEO. The first is configuring WordPress, using inbuilt settings and WordPress SEO plugins, to gain maximum SEO benefit from the platform. The second is to ensure that your content is properly optimised so that the search engines understand that it is highly relevant to the chosen keywords, this of course is the same for any site. SEO of a standard WordPress installation can be improved by making a few tweaks. In most cases the easiest way to do this is by installing WordPress SEO plugins which make it easy to make changes without editing any code.
This will put the post/page title in the URL instead of the default numbers, so the URL will include the keyword. Go to Settings – General and make sure the site address is set to include or exclude www as you wish (see Canonical URLs below). It is also worthwhile setting this in Google Webmaster Tools. You want to avoid using both as this can be seen as duplicate content and you could get backlinks to both thereby diluting the benefit of your link building. Then install the “All in One SEO Pack” WordPress SEO Plugin. This is the best known WordPress SEO Plugin and for good reason. Control of the format of the various titles. I prefer to just have the page title showing on the search engines. You can add keywords but it is best to leave this alone.
Option to prevent indexing of Categories and other duplicate content. The structure of WordPress means that there is always duplicate content as each post is duplicated by category, tags, date and author. Control of URLs. Make sure that Canonical URLs is ticked as this avoids having duplicate URLs for the same page. Using the keyword in the title, header tags, first and last sentence and at a reasonable density throughout the text. Ensuring each page/post includes an image and using the keyword as the ALT text. Having links to other pages on the site. Having external (no-follow) links to authority sites. One way to check this is to use a WordPress SEO plugin that analyses your content and tells you want needs to be changed. About The Author I use the SEOPressor WordPress SEO Plugin to do this and I like it particularly because of the time it saves me. You simply have to follow its recommendations. Click Here to learn more.
This article is an example of how to properly use search engine optimization (SEO) to rank towards the top of search engine results pages (SERPs). The content of the article provides a thorough overview of what is most important when optimizing articles and posts for search engines. At the same time, the article is constructed to be as SEO friendly as possible and uses itself as an example for the SEO concepts discussed. The title of your article or blog post is the most important factor when trying to optimize your content for ranking at the top of search results.
The title of your post is the first thing that search engines see when indexing your content and it is the first thing that users see when deciding whether or not to click through to your website. It is important to perform proper keyword and key phrase research prior to deciding on what the title of your post should be. It is important to remember that words closest to the beginning of your post title (closest to the left) will rank higher than words towards the end (farther to the right) of your title. If you look at the title of this article, for example, “Search Engine Optimization”
is listed as the first phrase in the title because I
feel it is the most important phrase in regards to what this
article is about. The phrase “Example Article” is also important but not as important.
If I had reversed the order of the words in the title to “Example Article – Search Engine Optimization”, I would probably rank in some searches for example articles of something other than SEO.
I may rank in search results of people searching for example
resumes, cover letters, newspaper articles, etc. All of
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At the same time, because the phrase “Search Engine Optimization”
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In many cases, it can be helpful to try and list the
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and then the secondary or sub-topic of your article
as the second part of the title. The question of whether or not a meta description is important to search engine ranking has been discussed time
and time again over the years. It is safe to say that meta descriptions
don’t affect search engine ranking nearly as much as they did in the
old days but they definitely still have an affect.
Google, for example, generally shows an article’s meta description right beneath the
title of an article in search results. 1. Google’s search
engine robots look at meta descriptions, index meta descriptions and,
therefore, must use meta descriptions as part of
their overall ranking algorithm.
2. Users looking at search results in Google see your article’s meta description and,
therefore, meta descriptions play a big psychological part in whether
or not your article is actually clicked on. That being said, using meta
descriptions in your articles is important. You should make sure that your meta description describes the overall
message of the article. It is also important to include some keywords in the meta description but, of
course, make sure that you’re not doing any keyword stuffing!
I try to make my meta descriptions short, sweet and detailed.
You will notice that I basically repeat the title
of the article as the first part of the meta description.
Although this is not always the best way to compose your descriptions, often times it is and has worked well for me thus far.
Article headers are one of the most important search engine ranking factors aside
from the title of an article. Headers are denoted in html by the h1, h2, h3, etc.
tags and, depending on your css, show up in your article in a larger font size
than the body of your content. Headers are used to
separate main ideas within an article. Using this article as an example, I used an H2
tag for the heading at the top of the article,
“Important Factors of Search Engine Optimization” and then H3
tags at the top of each additional subsection. The H3 header for this section is, “Taking advantage of article headers when implementing SEO strategies”.
If I were to have an additional subtopic in this section, I would separate it by using an H4
tag. Headers are also important to the people reading your article.
They provide “scroll points” for readers of your content and make the article less daunting by breaking it up into manageable sections.
In the same way that headers allow visitors to more easily see how your content is structured,
they also allow search engine robots to see the structure and hierarchy of your content.
Headers are very important to having success with SEO so use them when applicable.
When you embed an image in an article or post, you have
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The alt tag is what will be displayed if, for some reason,
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what it is. Although I believe this will be possible in the
future, right now, the only thing search engines know about your images is what the alt
and title tags tell them. It is also important that
you actually name the file something that is descriptive of what the actual image is.
This is not only confusing for you as a webmaster but it is
also confusing for search engines.
You may notice that the file name, alt tag and title tag for this image
are basically the same. I generally tend to keep these elements the same but it may not be
the case for all situations. There is a great article on Search Engine Journal that covers everything you
need to know about optimizing your images for SEO so you should
definitely check it out! It can be argued whether or not bold terms
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again without worrying about the context that the actual keyword was
used in. This method of SEO is known as “keyword stuffing” and search engines quickly changed their algorithms to
penalize keyword stuffers instead of reward them. SEOmoz offers a tool that can be used to
analyze the keyword density and overall keyword optimization on a particular article.
Although this tool can be used for free as a 30 day trial, to use it indefinitely you must pay a fee.
Some experts say that a certain percentage of words within your article should consist of the keyword you’re trying to
rank for.
The most common recommendation when it comes to keyword density is to write for human readers instead of
for search engine ranking algorithms. I completely agree with this idea.
As I mentioned earlier, search engines are doing their best to rank
articles based on how well they solve a problem for the human reader.
With that in mind, the more you write your articles for humans,
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optimization. One strategy I try to use that works for both human and robot
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Meta descriptions are where you write the short paragraph that will show up below your website name
in search engines. Think of this as your ten second website biography.
It should clearly explain your website, include a meta tag keyword phrase, and be free
and clear of typos and misspellings. Don’t make it too long winded, as most search engines will cut them off after a certain amount of characters.
Anything between 150-500 characters is usually pretty good for a meta description. But where do you enter this vital information in Joomla?
Go to your “Global Configuration” within the “site” tab at the top of your Joomla backend.
Take the time to also make sure that you fill
in your site name if you haven’t either! Not sure how to navigate the Joomla
Backend?
Another great thing about using Joomla to publish your website is that not only
is Joomla SEO applied well to your entire site, but you can easily
create keywords and descriptions for individual
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descriptions you have for your pages, the more likely it is
to be repeat listed in search engines. After all,
wouldn’t it be great if users could find your individual pages, not just your
front page? Of course it would! To do this, you simply edit the
Joomla article that you would like to add SEO for.
In the right side bar, there will be a Just like the Joomla backend
SEO, you’ll be asked to give the description and
the keywords of this individual page. They should be unique from your overall site
description and relate specifically to this article. Leaving these blank will force Joomla to use the overall site meta tags and descriptions,
which fine but will likely result in the article not being
listed in search engines.
Why do you need SEO Optimizer? Ever wonder why your business doesn’t show up at the top
of the results of search engines like Google, Bing or Yahoo!
Many businesses who are high on the results list have specifically tailored their sites to get found by these engines—and, as
a result, by the people who use search engines every day to do research and
make purchasing decisions. The process of tailoring your site is
called “Search Engine Optimization” (SEO) and can deliver real results for your business.
Network Solutions’ SEO Optimizer solution demystifies the process and lets you do it yourself with an easy-to-use application.
The tool provides step-by-step guidance on changes to make and, best of all, it allows you
to track the results of your efforts.
Submitting directly to search engines is not necessary as
I have experienced. All you need to do is to
build sufficient number of backlinks so that when the search engines see the
links, they will automatically include your site in their list.
This directory is popular and is helpful to get listed in the search
engines and increasing your rank also. When the search engines find your site link in this directory,
it will add it automatically. This is the most things you can do.
Build as much backlinks as you can. This will give your site more visibly and
higher ranking for the search engines. Even if the links will not
bring direct traffic to your site, they will attract the
search engines to your site and will lead to higher ranking in the long term which results in more traffic to your
site.
Backlinks is the core of search engine optimization. But remember that the site you want to
put your link at may be irrelevant to your site and the content is totally different.
This can lead to penalization for your site when the search engines see that.
For example, if you put a link on adult web site, the search
engines may think your site has adult content and drop your ranking.
Be careful when building backlinks. As mentioned above, the external links is
the key to search engine optimization because they are considered as votes to your site.
They can be more valued if they originate from a top ranked web site such as yahoo and msn. One way to obtain a link back to your site
is to contact a web master and ask him to swap link with him.
Get listed also in the search engines will be a good way
for others to know web site and can link to it by themselves if the content is good and has good design. Web directories
also are a way to let others know about your
web site although search engines today replaced them.
Be careful of using content on your site that is copied from another website.
Search engine dont like content that is duplicated.
Therefore, if the crawler found content that existed before, it will not
index it. This is because duplicate content annoy the users if they found too much similar results.
The best option when getting content is to write it yourself.
If you cannot write, you can take articles from the top article directories that allow this and
put links below the article that are similar in the subject.
Generally, keep the page rich content because search engines love content and this will allow the search engines to index the
page even if some content is duplicated.
Models like these could pave the route toward profitable journalism in a postprint world,
some analysts say — or, others worry, drive online media to publish low-quality articles
that are written to appeal to search engines instead of people.
S.E.O. is “absolutely essential,” said Rich Skrenta, chief executive of the search engine Blekko.
Still, he said, it can turn into a “heroin drip” for publishers: “They had this really good content at the beginning, but they realize the more S.E.O. There is a whole industry of search engine optimization and social media experts, and many of them have found jobs at Web publishers. Their standard strategies include things like filling articles with keywords that people might search for, writing teaser headlines that people cannot help but click on and including copious links to other stories on the same site.
Mario Ruiz, a spokesman for The Huffington Post, said search engine optimization played a role on the site but declined to discuss how it was used. Though traditional print journalists might roll their eyes at picking topics based on Google searches, the articles can actually be useful for readers. The problem, analysts say, is when Web sites publish articles just to get clicks, without offering any real payoff for readers. Those publishers, which many dismissively refer to as content farms, include Demand Media, Yahoo’s Associated Content and AOL’s Seed. Demand Media uses software that looks at activity on search engines, Facebook and Twitter; generates headlines based on it; and assigns freelancers to write corresponding pieces.
But that approach might not be so effective for long. In recent weeks, there has been swelling criticism in technology circles of these types of Web sites, and of Google for listing the articles as top results. Blekko, a search engine that limits results to an edited list of sites, removed all links to eHow and Answerbag. Google said it was working on changes that would push such links lower in search results. Google blocks or penalizes sites that violate its guidelines, like including hidden text or loading up pages with irrelevant keywords, practices known as black hat S.E.O. But Mr. Cutts acknowledged that some sites might not qualify as spam but could still annoy users. “One piece of advice I give
to S.E.O. ’t chase after Google’s algorithm, chase after
your best interpretation of what users want, because that’s what Google’s chasing after,” he said. They are more likely to visit on a regular basis and stick around. Some Web publishers say that these days, the most effective way to build that following is to find readers on social networking sites like Facebook and Twitter, an approach known as social media optimization. That could improve the quality of articles, they say, because the best way to get links on Twitter is to write a story people want to share with friends.
There are two aspects to improving your WordPress SEO. The first is configuring WordPress, using inbuilt settings and WordPress SEO plugins, to gain maximum SEO benefit from the platform. The second is to ensure that your content is properly optimised so that the search engines understand that it is highly relevant to the chosen keywords, this of course is the same for any site. SEO of a standard WordPress installation can be improved by making a few tweaks. In most cases the easiest way to do this is by installing WordPress SEO plugins which make it easy to make changes without editing any code.
This will put the post/page title in the URL instead of the default numbers, so the URL will include the keyword. Go to Settings – General and make sure the site address is set to include or exclude www as you wish (see Canonical URLs below). It is also worthwhile setting this in Google Webmaster Tools. You want to avoid using both as this can be seen as duplicate content and you could get backlinks to both thereby diluting the benefit of your link building. Then install the “All in One SEO Pack” WordPress SEO Plugin. This is the best known WordPress SEO Plugin and for good reason. Control of the format of the various titles. I prefer to just have the page title showing on the search engines. You can add keywords but it is best to leave this alone.
Option to prevent indexing of Categories and other duplicate content. The structure of WordPress means that there is always duplicate content as each post is duplicated by category, tags, date and author. Control of URLs. Make sure that Canonical URLs is ticked as this avoids having duplicate URLs for the same page. Using the keyword in the title, header tags, first and last sentence and at a reasonable density throughout the text. Ensuring each page/post includes an image and using the keyword as the ALT text. Having links to other pages on the site. Having external (no-follow) links to authority sites. One way to check this is to use a WordPress SEO plugin that analyses your content and tells you want needs to be changed. About The Author I use the SEOPressor WordPress SEO Plugin to do this and I like it particularly because of the time it saves me. You simply have to follow its recommendations. Click Here to learn more.
This article is an example of how to properly use search engine optimization (SEO) to rank towards the top of search engine results pages (SERPs). The content of the article provides a thorough overview of what is most important when optimizing articles and posts for search engines. At the same time, the article is constructed to be as SEO friendly as possible and uses itself as an example for the SEO concepts discussed. The title of your article or blog post is the most important factor when trying to optimize your content for ranking at the top of search results.
The title of your post is the first thing that search engines see when indexing your content and it is the first thing that users see when deciding whether or not to click through to your website. It is important to perform proper keyword and key phrase research prior to deciding on what the title of your post should be. It is important to remember that words closest to the beginning of your post title (closest to the left) will rank higher than words towards the end (farther to the right) of your title. If you look at the title of this article, for example, “Search Engine Optimization”
is listed as the first phrase in the title because I
feel it is the most important phrase in regards to what this
article is about. The phrase “Example Article” is also important but not as important.
If I had reversed the order of the words in the title to “Example Article – Search Engine Optimization”, I would probably rank in some searches for example articles of something other than SEO.
I may rank in search results of people searching for example
resumes, cover letters, newspaper articles, etc. All of
these searches would have been performed by people outside of my target audience.
At the same time, because the phrase “Search Engine Optimization”
would be farther to the right in my article title, I would rank in less search
results related to SEO. Even if somebody is not specifically searching for an example article related to SEO, if they are searching for SEO in general, this may be an article that
they would find useful. Therefore, I want SEO as the first part of my article and “Example Article” as the second part.
In many cases, it can be helpful to try and list the
primary topic of your article as the first part of the title
and then the secondary or sub-topic of your article
as the second part of the title. The question of whether or not a meta description is important to search engine ranking has been discussed time
and time again over the years. It is safe to say that meta descriptions
don’t affect search engine ranking nearly as much as they did in the
old days but they definitely still have an affect.
Google, for example, generally shows an article’s meta description right beneath the
title of an article in search results. 1. Google’s search
engine robots look at meta descriptions, index meta descriptions and,
therefore, must use meta descriptions as part of
their overall ranking algorithm.
2. Users looking at search results in Google see your article’s meta description and,
therefore, meta descriptions play a big psychological part in whether
or not your article is actually clicked on. That being said, using meta
descriptions in your articles is important. You should make sure that your meta description describes the overall
message of the article. It is also important to include some keywords in the meta description but, of
course, make sure that you’re not doing any keyword stuffing!
I try to make my meta descriptions short, sweet and detailed.
You will notice that I basically repeat the title
of the article as the first part of the meta description.
Although this is not always the best way to compose your descriptions, often times it is and has worked well for me thus far.
Article headers are one of the most important search engine ranking factors aside
from the title of an article. Headers are denoted in html by the h1, h2, h3, etc.
tags and, depending on your css, show up in your article in a larger font size
than the body of your content. Headers are used to
separate main ideas within an article. Using this article as an example, I used an H2
tag for the heading at the top of the article,
“Important Factors of Search Engine Optimization” and then H3
tags at the top of each additional subsection. The H3 header for this section is, “Taking advantage of article headers when implementing SEO strategies”.
If I were to have an additional subtopic in this section, I would separate it by using an H4
tag. Headers are also important to the people reading your article.
They provide “scroll points” for readers of your content and make the article less daunting by breaking it up into manageable sections.
In the same way that headers allow visitors to more easily see how your content is structured,
they also allow search engine robots to see the structure and hierarchy of your content.
Headers are very important to having success with SEO so use them when applicable.
When you embed an image in an article or post, you have
the option of providing that image with an “alt tag” and a “title tag”.
The alt tag is what will be displayed if, for some reason,
your image cannot be rendered. The title tag gives search engines a basic description of what your image is because, at this point,
search engines cannot yet accurately see an image and visually recognize
what it is. Although I believe this will be possible in the
future, right now, the only thing search engines know about your images is what the alt
and title tags tell them. It is also important that
you actually name the file something that is descriptive of what the actual image is.
This is not only confusing for you as a webmaster but it is
also confusing for search engines.
You may notice that the file name, alt tag and title tag for this image
are basically the same. I generally tend to keep these elements the same but it may not be
the case for all situations. There is a great article on Search Engine Journal that covers everything you
need to know about optimizing your images for SEO so you should
definitely check it out! It can be argued whether or not bold terms
and items within a bulleted list are actually considered by search engines when ranking articles.
Some sources say that they have a slight effect on ranking algorithms while other sources say they do not.
One thing is certain however. Using lists and bolded text
definitely makes an article easier to read from a
human standpoint which may help your overall
retention rate. So, to be safe and to make things easier on your readers, use bold text and bulleted lists
whenever it makes sense in the context of your article. Keyword density is a very important factor for search engine algorithms when ranking articles and posts.
In the old days, the more of a particular keyword you had on a page, the higher the page ranked – regardless of whether or not
the article or post actually conveyed an idea.
Because of that, people would simply repeat the same keyword or key phrase over and over
again without worrying about the context that the actual keyword was
used in. This method of SEO is known as “keyword stuffing” and search engines quickly changed their algorithms to
penalize keyword stuffers instead of reward them. SEOmoz offers a tool that can be used to
analyze the keyword density and overall keyword optimization on a particular article.
Although this tool can be used for free as a 30 day trial, to use it indefinitely you must pay a fee.
Some experts say that a certain percentage of words within your article should consist of the keyword you’re trying to
rank for.
The most common recommendation when it comes to keyword density is to write for human readers instead of
for search engine ranking algorithms. I completely agree with this idea.
As I mentioned earlier, search engines are doing their best to rank
articles based on how well they solve a problem for the human reader.
With that in mind, the more you write your articles for humans,
the better off you will be in the long run of search engine
optimization. One strategy I try to use that works for both human and robot
readers is to use synonyms as much as possible.
I know this if off topic but I’m looking
into starting my own weblog and was curious what all is needed to get set up?
I’m assuming having a blog like yours would cost a pretty penny?
I’m not very internet savvy so I’m not 100% positive. Any suggestions or advice would
be greatly appreciated. Many thanks
Hey there are using WordPress for your site platform?
I’m new to the blog world but I’m trying to get started and
set up my own. Do you need any coding knowledge to make your own blog?
Any help would be really appreciated!
It’s nearly impossible to find experienced people for
this topic, but you sound like you know what you’re talking about!
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